Three-day festival draws thousands of domestic and international tourists to experience Rajasthan’s vibrant traditions

Jaisalmer: The Maru Mahotsav 2026, also known as Desert Festival, currently underway at Jaisalmer’s Shaheed Poonam Singh Stadium, has transformed the Golden City into a vibrant cultural hub, bringing together locals, artists, and tourists to celebrate the rich heritage of Rajasthan’s Thar Desert.

The three-day festival, which commenced on January 30 and will conclude on February 1, showcases the colorful traditions, folk music, dance performances, and cultural contests that define the desert region’s unique identity. Set against the backdrop of Jaisalmer’s iconic golden sandstone architecture and vast dunes, the event has attracted visitors from across India and around the world.

Cultural Competitions Crown New Winners

The festival featured several prestigious cultural competitions on its opening day. Manish Panwar was crowned “Maru Shri 2026,” fulfilling what he described as a childhood dream. “I participated in the competition, and I have won… This was my childhood dream,” Panwar told ANI, visibly emotional about his achievement.

Kusum Panwar from Bikaner won the coveted “Miss Moomal 2026” title, expressing her pride in representing Rajasthan’s cultural heritage. “This program is held to move our culture forward… I just wanted to participate in this,” she said, highlighting the festival’s role in preserving traditional values.

Taj, who secured the “Mrs. Jaisalmer 2026” crown, shared her excitement: “I got very excited when my name was announced… I am very happy.” The competitions also included traditional events such as turban-tying contests and mustache competitions, reflecting the region’s distinctive cultural practices.

A Global Cultural Attraction

The Maru Mahotsav has emerged as a significant tourist attraction, drawing both domestic and international visitors. Lucia, a tourist from Brazil, expressed her delight at experiencing the desert celebrations. “This festival is amazing. We are very happy here,” she said, echoing the sentiments of numerous international attendees who have traveled to witness Jaisalmer’s cultural spectacle.

Festival Highlights and Events

The festival’s packed schedule offers something for everyone. Visitors have been treated to mesmerizing folk music and dance performances, including the traditional Ghoomar dance. Thrilling camel races and camel polo matches showcase the desert animal’s central role in regional culture and history.

The Art & Craft Bazaar has been a major attraction, featuring traditional Rajasthani handicrafts, textiles, and artworks, allowing visitors to take home authentic pieces of desert culture. A Food Festival offers attendees the opportunity to savor authentic Rajasthani cuisine, from dal baati churma to ker sangri.

Modern elements blend seamlessly with tradition at the festival. Evening performances have included a spectacular drone show, combining cutting-edge technology with traditional festivities. Cultural evenings feature performances by renowned artists, creating magical moments under the desert sky.

Cultural Preservation and Tourism

The Maru Mahotsav serves a dual purpose, preserving Rajasthan’s rich cultural heritage while boosting tourism in the region. The festival provides a platform for local artists and performers to showcase their talents, ensuring that traditional art forms continue to thrive in the modern era.

The event also offers visitors unique experiences, such as folk art exhibitions at historic sites like Kuldhara and Khaba Fort, where the Mandana Art Exhibit displays intricate Rajasthani folk paintings. Musical performances at Khuri Sand Dunes create an authentic desert atmosphere, allowing tourists to experience the region’s musical heritage in its natural setting.

Grand Finale Awaits

As the festival approaches its conclusion on February 1, organizers have planned a spectacular grand finale. The final evening will feature a magnificent fireworks display that will illuminate the desert sky, providing a fitting end to the three-day celebration of Rajasthani culture.

The Maru Mahotsav 2026 has once again proven that Jaisalmer remains one of India’s most captivating cultural destinations, where ancient traditions meet modern celebrations in the heart of the Thar Desert.