On a sunny Saturday, February 14, 2026, something exciting happened in Bengaluru. Nothing, the trendy London-based tech company known for its see-through smartphones and cool designs, opened its very first flagship store in India.
The location? Right in the heart of Indiranagar's bustling 100 Feet Road, a spot perfect for tech lovers and shoppers. Nothing's CEO, Carl Pei (who also co-founded OnePlus), and co-founder and India President, Akis Evangelidis, personally cut the ribbon. They greeted hundreds of fans who lined up to be among the first inside. This store marks Nothing's big leap into physical retail in India, its largest and fastest-growing market. The store stays open every day from 11 AM to 9 PM, welcoming everyone to explore.
Why Bengaluru? India's Tech Heart Loves Nothing's Style
According to market research from IDC, Nothing holds over 2% of India's smartphone market. In Q2 2025 alone, their sales jumped 85% compared to the previous year, making them the fastest-growing brand in the country. Counterpoint Research notes steady growth over many quarters. "India is our strongest market," Pei has said. "A huge part of our users live here." Evangelidis added, "Opening this store is a major milestone. We didn't build a regular shop. We created an immersive space to build trust, spark curiosity, and host community events." This is Nothing's second store worldwide after their London flagship. Tokyo and New York are next, but India gets the honor of being first in Asia.
Nothing, founded in 2020 and backed by investors like Tiger Global, raised $450 million total, including a $200 million Series C round in 2025 that valued the company at $1.3 billion. Their budget sub-brand, CMF (spun off last year and headquartered in India with a joint venture partner Optiemus), targets everyday buyers, while Nothing focuses on premium, niche gadgets.
Walk Inside: It's Like Stepping Into a Factory Playground
Picture this: You enter a massive 5,032-square-foot, two-story wonderland that feels like a 1970s industrial workshop mixed with a futuristic lab. No boring glass shelves here. Instead, raw concrete walls, shiny steel beams, aluminum frames, and clear glass show off the building's "guts." This matches Nothing's famous transparency theme, remember their phones with see-through backs? On Day 1, over 2,000 people visited, sipping free coffee and chatting excitedly.
Hands-on zones let you try everything:
- Nothing smartphones like the Phone 3a Pro, with glyph LED lights for notifications and super-clean Nothing OS software.
- CMF accessories – affordable earbuds, smartwatches, and more for budget fans.
- Custom options: Personalize cases or engravings.
- Merch corner: Hoodies, stickers, and limited-edition items.
The vibe? Playful teamwork and community. "We wanted a fun space inspired by our factory world," Pei explained. Over 2,000 visitors on launch day proved it worked, social media exploded with photos and stories.
Nothing's Meteoric Rise in India: From Online Buzz to Real Stores
Nothing started as an online-only brand, selling through Flipkart and their site. Their secret? Unique designs, no bloatware, and affordable prices (CMF under Rs 10,000, Nothing around Rs 20,000+). Indian YouTubers and reviewers raved about the glyph interface (fun lights for calls) and battery life. India became their top market quickly. Now, with rising component costs (Pei warned of price hikes), physical stores help build loyalty.
They're joining giants like Apple, which opened its sixth India store in Mumbai's Borivali on February 26. Samsung and Xiaomi have experience centers too. Nothing stands out by focusing on "experiential retail", not just buying, but belonging.
Challenges Ahead and What's Next
Competition is tough, prices may rise due to chip shortages. But Nothing plans more India stores (Mumbai? Delhi?). Rumors swirl of Phone 4 and CMF Watch Pro 2. Their goal: Make tech joyful, community-driven.
If you're in Bengaluru, head to Indiranagar. Test a phone, grab coffee, play a game, discover why Nothing feels different.
